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Social media Tag

Content Suite: Images

Let’s talk about one part of the content suite; images. And in particular, the images you share on social media. Humans are visual creatures, so using images to your marketing advantage can have a big impact. They say a picture tells a thousand words, but you need to be clever about what your pictures are saying. People spend a lot of time on social media these days, and often their behaviour is focused around scrolling through quickly to see as much as possible. Successful images you post on social media will usually do one of two main things; subtly enforce brand recognition...

How to Make Posts Pop on Social Media

I’ve got five books out at the moment and I’m always looking for new and inexpensive ways to create interesting social media posts about them. My books are junior fiction, so they have a colourful cover, but the inside is just text. My nephew dutifully poses for me every time I release a new book, and as gorgeous and patient as he is, there are only so many different photos I can get of a kid holding a book. Professional graphic designers can make anything look good, but not being one myself I’ve resorted to hacks and making use of apps...