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Marketing Tips

How To Help Small Businesses Right Now

Six months ago, few of us could have predicted the state of the world we currently find ourselves in. Along with the health concerns COVID-19 presents us with, and the added stress from social distancing, there’s an economic impact we’ll need to overcome. This article isn’t about coronavirus or anything political, it’s about how you can help the small businesses you love in ways you might not have thought of. Many businesses have had to do a sharp pivot to survive, and now is not the time to be silently cheering them on. They need you to be loud. Like, comment, share Lots...

Kirsty Hutton
April 18, 2020
Marketing Tips, Social Media

Content Suite: Written Text

When we talk about content marketing, often people go straight to thinking about written content and with good reason, it’s still a powerful tool.  These days written content should form part of your content suite — along with images and videos — to ensure you have all bases covered with sharing your message.  Written text can include anything from blogs, to ebooks, to the text in a social media post. With written pieces, you often have more time to get your point across, and this gives you a good opportunity to really show your expertise.  The Art of Storytelling The entire content suite should...

Kirsty Hutton
March 17, 2020
Content Marketing, Marketing Tips, Writing

Content Suite: Videos

Technology has made video creation so simple almost anyone can do it. Here’s how. If you’ve seen any of my content before, you’ll know I’m a big fan of the content suite; the idea of sharing your business message in multiple formats across a range of platforms. Primarily we’re talking about text, images, and videos, and how to use these to generate business.  Perhaps the scariest part of the content suite for people to understand is videos, but that doesn’t need to be the case.  There was a time when videographers were well paid and highly sought-after. While they do still have a...

Kirsty Hutton
February 29, 2020
Content Marketing, Marketing Tips, Videos

The Content Suite

"Effective marketing can make it seem like you’re everywhere" When you run a small business your time is usually spent doing whatever it is you do well, and any spare time goes into actually making the business run. Marketing is often the last thing on your mind, and seeing how many platforms and options are available to you to spread your message can be overwhelming.  You probably see slick videos on social media, blogs on websites, and photos, infographics and gorgeous images across various platforms. It’s tempting to think it’s all too hard, but with a little organisation and effort, you too...

Kirsty Hutton
February 23, 2020
Content Marketing, Marketing Tips

Content Marketing for Small Businesses

Content marketing has been around since humans began telling stories. It’s an effective marketing technique that can bring great results, but many small businesses mistakenly think it’s not for them. They think it’s a big, scary thing reserved for companies with big budgets to use. The truth is, every business has the ability to take advantage of content marketing, and when it’s done well, everyone wins.   When you live and breathe marketing, the concept of content marketing becomes second nature; repeatedly bring value to your potential customers, and when they are ready to purchase, they’ll come to you.  If you google examples...

Kirsty Hutton
February 16, 2020
Content Marketing, Marketing Tips

Content Suite: Images

Let’s talk about one part of the content suite; images. And in particular, the images you share on social media. Humans are visual creatures, so using images to your marketing advantage can have a big impact. They say a picture tells a thousand words, but you need to be clever about what your pictures are saying. People spend a lot of time on social media these days, and often their behaviour is focused around scrolling through quickly to see as much as possible. Successful images you post on social media will usually do one of two main things; subtly enforce brand recognition...

Kirsty Hutton
February 1, 2020
Images, Marketing Tips, Social Media