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Social Media

How To Help Small Businesses Right Now

Six months ago, few of us could have predicted the state of the world we currently find ourselves in. Along with the health concerns COVID-19 presents us with, and the added stress from social distancing, there’s an economic impact we’ll need to overcome. This article isn’t about coronavirus or anything political, it’s about how you can help the small businesses you love in ways you might not have thought of. Many businesses have had to do a sharp pivot to survive, and now is not the time to be silently cheering them on. They need you to be loud. Like, comment, share Lots...

Kirsty Hutton
April 18, 2020
Marketing Tips, Social Media

Content Suite: Images

Let’s talk about one part of the content suite; images. And in particular, the images you share on social media. Humans are visual creatures, so using images to your marketing advantage can have a big impact. They say a picture tells a thousand words, but you need to be clever about what your pictures are saying. People spend a lot of time on social media these days, and often their behaviour is focused around scrolling through quickly to see as much as possible. Successful images you post on social media will usually do one of two main things; subtly enforce brand recognition...

Kirsty Hutton
February 1, 2020
Images, Marketing Tips, Social Media

What You Need to Know About Social Media Marketing

There was once an innocent time where shadowbans didn't exist. That was a time before people tried to lazily exploit social media for their marketing. In simple terms, a shadowban is when Instagram or other platforms stop showing your posts in the hashtag feed, or the feed of your followers. Some followers still see you, but your chances of being seen by new people and achieve organic growth are greatly reduced.  I think we’ve always sort of known that business success is a combination of a few different things, some within your control and some outside of it. Sure, hard work matters...

Kirsty Hutton
January 27, 2020
Social Media

How to Make Posts Pop on Social Media

I’ve got five books out at the moment and I’m always looking for new and inexpensive ways to create interesting social media posts about them. My books are junior fiction, so they have a colourful cover, but the inside is just text. My nephew dutifully poses for me every time I release a new book, and as gorgeous and patient as he is, there are only so many different photos I can get of a kid holding a book. Professional graphic designers can make anything look good, but not being one myself I’ve resorted to hacks and making use of apps...

Kirsty Hutton
January 27, 2020
Social Media