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Content Suite: Written Text

When we talk about content marketing, often people go straight to thinking about written content and with good reason, it’s still a powerful tool.  These days written content should form part of your content suite — along with images and videos — to ensure you have all bases covered with sharing your message.  Written text can include anything from blogs, to ebooks, to the text in a social media post. With written pieces, you often have more time to get your point across, and this gives you a good opportunity to really show your expertise.  The Art of Storytelling The entire content suite should...

Content Marketing for Small Businesses

Content marketing has been around since humans began telling stories. It’s an effective marketing technique that can bring great results, but many small businesses mistakenly think it’s not for them. They think it’s a big, scary thing reserved for companies with big budgets to use. The truth is, every business has the ability to take advantage of content marketing, and when it’s done well, everyone wins.   When you live and breathe marketing, the concept of content marketing becomes second nature; repeatedly bring value to your potential customers, and when they are ready to purchase, they’ll come to you.  If you google examples...